The whole project/concept/book is by Amalia McGibbon, Lara Vogel, and Claire A. Williams, and is best described as follows:
“With opportunities—both personal and professional—at an all-time high, today’s ambitious young women have the world at their fingertips. On the other hand, it’s hard to know if you’re ready to settle down and commit when you suspect something better might be waiting for you just around the corner.
In The Choice Effect, Amalia McGibbon, Lara Vogel, and Claire A. Williams identify the dilemma faced by this generation’s young women: their options in love and life have been greatly increased by unprecedented opportunities and promise of fulfillment—but they hate having to choose between them. Themselves ambitious, successful women in their twenties, the authors share personal accounts of their own attempts to balance personal, professional, and romantic endeavors, as well as opinions and anecdotes from friends and interviewees. Their stories present the argument that women are increasingly sidestepping traditional timelines not because they don’t want the things their parents did—like job stability, marriage, and family—but because they have lots of other things competing for their attention.
Ultimately, The Choice Effect celebrates how the diversity of choices available to today’s young adults gives them the opportunity to live the life they want—and takes a hard look at what they might be conceding because of it.”
The Choice Effect blog covers four general topics: Love, Money, Play, and Work. I’ll let you know when my first column goes up! (Did you see that? I said MY COLUMN. I’m going to be a COLUMNIST!).